STRIKE THE FIRST SPARK

B2B lead generation in the Netherlands. You only get the genuine interest.

I pick the Dutch companies with a reason to want your offer right now, write each one a short email with that reason, and forward only the replies from people who want to talk.

  • Our own database of more than 2 million Dutch companies, growing every day.
  • Every email has a real reason: a vacancy, a tender they just won or a new branch.
  • Sent from separate, warmed-up domains. Your own domain stays clean.

30 minutes on Google Meet, no obligation. Rather look first? run the free scan first of your site.

Cold email still works. Boring email doesn't.

Most outbound is template spam: too long, full of jargon, fake-personal. A decision-maker smells it within two lines and clicks away.

FlintLead sends short, factual emails in plain Dutch, only to companies where your offer actually fits. Fewer emails go out and better replies come back.

One spark in the right place does more than a spray of buckshot.

Selling into the Netherlands from abroad? The database, language and legal side are Dutch-native. Read what outsourcing costs, what Dutch law allows since 1 July 2026 and how ten Dutch agencies compare (in Dutch).

Observed
Public contract award, April 2026
Source type
Public tender register
Source
TenderNed, via FirmTrove
Date
April 2026
No real reason, no email.

From your website to real interest.

  1. Your website in.Your profile out.

    From your site and three short answers I build your go-to-market profile: what you sell, to whom, and which trigger counts.

    Your website
    Three short answers
    More than 2 million companies
    Vacancies on own sites
    Public contract awards
    Industry
    Company size
    Decision role
    Current trigger
    No duplicates
    Your profileRecruitment, staffing and secondment agenciesOwner or director
    Recruitment agencyVacancies, Sep 2026
    Staffing agencyContract award, Apr
    Secondment firmNo real reason
    RecruiterSales vacancy, Sep
    Staffing agencyNew branch, Aug
  2. Recruitment and staffing agenciesFrom more than 2 million Dutch companies, via FirmTrove
    Vacancies on own sitesPublic tender registerNew branch offices
    • Recruitment agency10 to 50 staffNo real reason
    • Staffing agency50 to 100 staffNo real reasonPublic contract award, Apr 2026Email ready
    • Secondment firm10 to 50 staffNo real reason
    • Recruiter5 to 10 staffNo real reasonVacancies on own site, Sep 2026Email ready
    • Staffing agency10 to 50 staffNo real reasonNew branch office, Aug 2026Email ready
    • Recruitment agency50 to 100 staffNo real reasonSales vacancy, Sep 2026Email ready

    Real companies.With a reason.

    From the FirmTrove company database I pick those that fit and just showed something, like a vacancy or a contract award.

  3. Short emails.Then it stops.

    One short email per company with that reason in it, approved by me, and after three emails it stops. Sent from dedicated, warmed-up domains with SPF, DKIM and DMARC in order.

    Accounts
    Own domains, in your company name
    MailboxStatus
    anne@yourcompany-mail.comWarming upHealthySPFDKIMDMARC
    anne@teamyourcompany.comWarming upHealthySPFDKIMDMARC
    anne@yourcompany.coWarming upHealthySPFDKIMDMARC
    Per company: three short emails
    Email 1with the reason
    Email 2short follow-up
    Email 3last email
    Then it stopsnothing more
    AnalyticsCampaignsInboxAccountsRelations
  4. Inbox
    Every reply read
    Reply from the owner of a recruitment agency“Good timing. Could you call on Thursday?”
    In your target groupA real personCommercial interestA call is possible
    Forwarded to you@yourcompany.com
    Thursday 1 October09:0010:00Intro call11:00
    AnalyticsCampaignsInboxAccountsRelations

    Only real interest.Straight to you.

    Every reply is read; only genuine commercial interest is forwarded, and only that is billed.

Try it on your own site.

Enter your website and within a minute you see which target group your site itself names, what stands out and what to do first.

The full report follows by email: your GTM profile, segments with real companies, two emails and a 30-day plan. See our own report.

GTM profile from the report: offer and customers, each with its origin
Your GTM profile
First segment from the report: recruitment, staffing and secondment agencies, with the reasoning
Segments with a reason
30-day plan from the report: the first two weeks
30-day plan

A small fixed base. The rest depends on results.

  • €1,000one-time setupTargeting, dedicated sending domains and inboxes, the emails written, deliverability configured, three to four weeks of warmup and everything readied for launch.
  • €500monthly management feeRunning, monitoring and improving the campaigns, the targeting and deliverability. It starts when your campaign goes live. You pay the management fee in advance, at the start of the month.
  • IncludedinfrastructureDomains, inboxes, sending software and email validation, with no separate supplier bills. The accounts are held in your own company's name: if we stop, I hand them over.
  • €125per qualified positive replyYou pay when a company inside your target group shows genuine commercial interest. Opens, clicks, out-of-office replies and unsubscribes don't count.
  • 15replies default monthly capYou agree the cap up front, so your highest monthly bill is fixed. Replies above it still reach you, they are not invoiced.
Management€500Replies × €125€750
This month€1,250
  • Doubt a reply? Dispute it within five business days. If it is genuinely ambiguous, you don't pay for it.
  • First term three months from launch, monthly after that.
  • Pause any time with two business days notice. Prices excl. VAT.

We also set up your SEO content workflow at no additional setup charge.

It runs on your own AI infrastructure; you pay the AI, hosting and third-party running costs. We add nothing on top.

  • Included: one website, set up on your accounts, tested and handed over with a runbook.
  • Not included: ongoing writing or editing, maintenance after handover, custom work and promises about Google rankings.
  • You keep the keys: you see the costs, pause it whenever you like and keep everything.
  1. Approved topicfrom your GTM profile
  2. Draft with sourcesfacts checked
  3. Your reviewnothing goes live without you
  4. Ready in your CMSyou publish

What you probably want to know.

Tell me your target group. I will tell you honestly whether cold email stands a chance there, before you spend anything on setup.

  • 30 minutes on Google Meet, no obligation.
  • A reply from Menno himself within one working day.

or tell us briefly about your business first.

Where do the companies you email come from?

From public sources, collected into my own database of more than 2 million Dutch companies, which I expand every day. For every company I record which source it came from and on what terms that source may be used. Sources that don’t permit reuse don’t go in. I don’t buy ready-made address lists, and FlintLead’s campaign database never goes to third parties. FirmTrove, a sister product of Gottmer Agency, offers company data from public sources separately: only from sources whose terms allow it, and never the contacts or campaign data of FlintLead clients.

That file is not a target group. The first filter is deliberately broad, because volume at the top beats discarding too early: duplicates go out, obvious consumer businesses are set aside, and the rest is sorted by line of work. Only per campaign do tighter rules decide who actually gets an email, and every address is checked again just before we send. So not every company in the database is a suitable prospect, and not every source may be used for every client.

What counts as a qualified positive reply?

All four of these have to be true: the company matched the agreed target group when it was contacted, the reply comes from a real person, that person shows genuine commercial interest in your offer, and a real potential sales conversation exists.

In practice it counts when someone asks for a call, a meeting or a demo, asks for pricing, asks a genuine question about your offer, wants to know how it would work for their company, asks for relevant extra information because they are considering it, or simply says they are interested.

And what doesn't count?

Out-of-office messages, automated replies, bounces, unsubscribes, “not interested”, complaints, privacy and GDPR questions (including “where did you get my address”), administrative questions, job enquiries, vendors selling to you, press, existing customers contacted by mistake, and prospects who fell outside your target group through a targeting error on my side.

“Not now”, “maybe later” and generic brush-offs don’t count either. A referral to a colleague only counts once that colleague replies and meets the definition themselves. One prospect counts once, however many messages they send. And one company counts once, even when several people there reply: you pay per company, not per person. A second charge for the same company only happens if you agree to it in writing.

Why is there a €500 monthly fee?

Because your campaign is worked on every week, including a quiet one: finding and verifying new companies, adjusting copy, watching deliverability, replacing inboxes that burn out, reading and classifying replies. That work doesn’t stop when results dip.

The fee is deliberately small next to a full agency retainer. Most of what I earn still depends on whether the campaign produces genuine interest.

When does the €500 a month start?

The day your first campaign goes live. The three to four weeks of build and warmup are already covered by the one-time €1,000 setup fee, so you never pay twice for the same period.

If you go live mid-month, that first month is prorated to the days we actually sent. Launch on 28 September and the first management fee is 3 of 30 days, so €50. From the month after, it is the regular €500.

Can my bill suddenly become very high?

No. Before launch we agree a maximum number of qualified positive replies per month. That fixes your highest possible monthly amount before a single email goes out.

If more replies arrive than the agreed cap, you still get them, they are simply not invoiced. Not in a later month either. Want the cap raised? We agree it, and it applies to replies from then on.

Does a positive reply guarantee a meeting?

No, and I don’t promise that. I charge for genuine commercial interest, not for booked meetings, held meetings or sales. If someone shows interest and then decides not to book, cancels, or doesn’t show up, the reply stays billable.

What you do get: the full reply, straight to your inbox, with the reason it counts. If you think a reply doesn’t qualify, you can dispute it within five business days of the invoice date. If it is genuinely ambiguous, I don’t bill it.

Menno Gottmer and Nate, founder of SellerPlex, at the SellerPlex stand at a trade show

Built from operational experience.

I’m Menno Gottmer, founder of FlintLead, FirmTrove and TetherReach and COO of Adaptive Teams and SellerPlex. I build systems that make complex execution clear, controllable and scalable.

At FlintLead, AI handles the manual work. I oversee strategy, quality and what goes out in your name, and I am the person you talk to.

More about Menno and FlintLead (Dutch)LinkedIn

Tell us about your business.

Two short steps. I reply myself within one working day.

Rather book a call right away

30 minutes on Google Meet, no obligation.

  1. Straight awayYou get a confirmation in your inbox.
  2. Within one working dayMenno reads your enquiry and replies himself.
  3. If it fitsA 30-minute call on Google Meet, no obligation.

Want to look first? Run the free Sales Opportunity Scan of your own website.

Step 1 of 2

What do you offer, and who would you like as customers?

Your role (optional)
Where are you looking for customers? (optional)
Indicative monthly budget (optional)

How do I reach you?

Your name, company, email address and whatever else you fill in reach Menno Gottmer (FlintLead, Dutch Chamber of Commerce 73444111). I use them to reply and to follow up on your enquiry, based on your own request and my legitimate interest in that follow-up. You get a confirmation straight away and, if you then go quiet, at most three short reminders. One reply or the unsubscribe link at the bottom of those emails stops them. I keep your details for 24 months after our last contact and share them with no one. You can object or ask for deletion at any time via menno@flintlead.com. Full details are in the privacy statement.